When do you need to create a landing?
When does the prompt appear: “Is it necessary to create a landing page or not”? Creating a landing page or landing page is necessary in order to advertise and sell one product or several products of the same group. Ideally, the landing page leads to only one action on the part of the user – to the “buy” / “download”, “order”, “send”, etc. button. And all the narration on this page should be devoted to one topic.
Any links that take the user away from this page are undesirable.
Creating landing pages has a certain structure
If the site is usually characterized by pages, then the structure of the landing page is semantic blocks on the page, or you can also say screens. The division is conditional, because the volumes of information are different, but for the convenience of the visitor’s perception of information, web designers strive to ensure that one semantic block is displayed completely on one screen.
The creation of landings is built according to the scheme.
1. Short sentence or USP. Interest your potential buyer with your offer! Point out his “pain” and at the same time, suggest a solution to his problem. Of course, the decision will involve the use of your product or service. In the landing page structure, this information, as a rule, occupies one first screen. It depends on how it will look and how clear your offer will be to the visitor, whether he will stay on your landing page or close the site and go looking for information further.
2. Details and benefits of your offer. Here you can describe your offer in more detail, pointing out its strengths and what your client will receive as a result of using your offer. This information can take from 2 to 4 screens.
3. Pricing options with a call to action. After informational and emotional pumping, the client needs to announce the price. If you have the opportunity and the product allows, make a price grid. For example, Basic / Optimal / Premium. And the corresponding options that are included in each of the packages. Give your customer a choice. And he will definitely choose something!
4. Reviews. Show customers who have already purchased your product. The ideal option is a video review. They believe him unconditionally. Such reviews will work very well for you. This block often looks like a carousel, which allows you to show a lot of reviews. And in the structure, it occupies 1 screen.
5. Feedback form. Even if the client has not bought anything yet, leave him the opportunity to contact you and ask questions.
As soon as the answers to these blocks are collected somewhere on a draft or in a word document, a designer or project manager can create a landing page prototype. This will be the first visualization of the structure of the future landing site.
Building a landing page from scratch
Creating a landing page from scratch means doing some work BEFORE you start designing and programming. These include marketing and strategy issues. And that is your job! As a rule, this work is done by the owner of the company (if the company is small) or by the marketing department.
To start creating a landing page from scratch you need:
1. Define a business challenge. What exactly are you selling and to whom?
2. Reveal competitors. Surely you know them. See how they sell their product. See how they do it in certain areas. Perhaps you will see interesting solutions.
3. Compose the text of the message. It is extremely difficult for a designer to draw an abstract landing without understanding what he is selling and to whom. It will be ideal if your message is divided into blocks corresponding to the screens. This will give you and the designer an understanding of what follows, where to place accents.
4. Be brief! The more screens you create, the less likely the user is to scroll to the end. A reasonable maximum is 5-7 screens.
5. Arrange Call To Action Buttons. They must be formulated as a specific action.,. Open. Download. Order. At the same time, do not try to sell your product immediately from the first screen. The user is not ready yet. On the first screen, he should try your product or service. Give him something. Works well “Download for free”, “Start a trial period”
“Download catalog”. It looks like he didn’t pay anything, but he already got something. This is great! This is the beginning of communication.
6. Prepare beautiful photos of your product. We love with our eyes. And we buy – on emotions.
Who and how can develop a landing page
There are several ways to develop a landing page. It all depends on the speed, the expected result, your aesthetic ambitions and financial capabilities.
Create a landing page for free
Of course, create a completely free landing — Not sure it’s going to happen. Most likely, some novice student who wants to practice on a real project will do it for free. Perhaps it will be your son or daughter. Due to the free process, the result can exceed the most gloomy expectations. And you will spend time … Which is often much more expensive than money.
Creating a landing page on a constructor or template
You can also make a landing page on the constructor yourself. It won’t be completely free. You will have to invest your time and effort. Plus, the development of a site on any site builder involves the subsequent placement of the site on the same site builder. And this is definitely for the money.
Freelancing, how to create a landing page can also be an option
Landing page can be ordered from freelancers. It will be relatively inexpensive. There are many freelance exchanges where you can choose a worthy performer. It is worth noting that freelancers people are not always required. Therefore, when choosing a contractor, look at his rating and reviews of his customers.
Landing page creation cost
The cost of creating a landing page can be very different and depends on many factors. For example, who will you contact and what tools will you use.
Buy a landing page or its template and customize it for yourself
Today, there are quite a lot of ready-made landing page templates for sale – in fact, you can simply buy a ready-made landing page with test content. You can do this, just keep the following in mind:
• where mobile phones look good and beautiful, it’s not a fact that your lawn mowers will look good (for example);
• buy a ready-made template, and then “finish it a little for yourself” – usually results in a complete redesign of the template and creating a site from scratch. Time, effort and nerves can take much more than you expected. If you already decide to buy a ready-made template, choose one so that you don’t redo it later, but use it immediately as is. The maximum that you can change there is the colors of the buttons, banners and logo.
You can buy a ready-made landing (template) on your own and try to do something with your own hands. Freelancers often use this method as well.
Order the creation of a landing page from professionals
You can order the creation of a landing page from a programming company or a design agency. It will definitely be more expensive here, but you will have guarantees that what you started will be completed and you will get the expected result. You work with a team where there are a number of specialists. And the illness / vacation / dismissal of one of them will not play any role for you – the process will go on regardless of such factors.
Creating a custom landing page is not always an expensive story. It all depends on the customer’s request. If the landing itself does not involve complex functionality or animation, then its cost will be quite affordable for anyone. But the quality, as we have already said, will be much higher than a template solution.
Our company is engaged in the development of landings. Contact our manager and discuss the details of your task.
Create a turnkey custom landing page at IC Invest
The IC Invest company is engaged in complex service of the customers. If you are building a house for later sale, we can offer you
1. Creating a visualization of your building — interior and exterior.
2. Create a landing page on a turnkey basis, where you can post your visualizations. This will help you start active sales during the construction phase or even earlier.
3. Create a website, if you have several objects and each one needs promotion.
4. Order an advertising campaign to promote your site in the market.
5. Order service application to service an already occupied house.
You can discuss your business task with our manager in more detail. We are sure that we will find the most interesting and profitable solution for you.